Symphfolio: The Mactan Newtown website for Megaworld

Megaworld is one of the Philippines' leading property and Business Process Outsourcing (BPO) developers. They asked us to help them showcase one of their major projects, The Mactan Newtown, the township that marks Megaworld's expansion outside the country's Capital.

Townships and partnerships

Megaworld's townships pioneered the Live-Work-Play-Learn lifestyle across the Philippines. We know that lifestyle concept well from our own company culture, so the partnership was a good fit.

Our job was to showcase The Mactan Newtown with a website that matches Megaworld's township lifestyle.

www.themactannewtown.com

Tooltips and a virtual tour

Real estate websites tend to be very plain, hard to navigate or, in some cases, outdated, and we wanted to break that pattern. We wanted the site to show value, highlight Megaworld's unique selling proposition and give the user a meaningful experience, and the tooltip feature covered all of that.

Real estate sells on architectural renders, conceptual photos and tasteful photography, so we put together a virtual tour of their townhouses that shows the contrasting elements of Live.Work.Learn.Play.

We worked out the UI/UX over many discussions and rounds of revisions with the client until the website met their goals. The site carries Megaworld's township concept and their ethos, the best is here.