The question we ask before building a mobile app for your business

In our 10 years of building software for clients, a lot of them have come to us wanting a mobile app built for their business.

We are always glad to work with clients who are going digital because they believe it is best for their business, and it is. A mobile app is the obvious choice for many of them, since it is exclusive to your brand, it is more accessible, and in some industries and markets having one makes you stand out from the competition.

At Symph we believe technology is a tool that must adapt to business needs, so we make sure whatever we build is the best option for the client's challenges. If it isn't, the money and effort will not be worth it. So when a client brings us the idea of a mobile app, we always ask this:

What about your mobile app will make the user not uninstall it?

More mobile apps launch every hour. Users install the ones they think will be valuable to them, and they keep the ones that turn out to be valuable to them. The rest get uninstalled, and we know that because we're users too.

Your phone has limited storage, so you only keep the apps that solve your problems or make your life easier like no other tool could. Your potential users are the same. So look at your market, work out which apps solve their problems better than any other tool could, and then ask yourself whether your app will be that kind of necessity.

If it will, the idea is worth more time. We then work out what features your app should have, what the user journey will look like, what the end goal is for every user, and more.

If it won't, that is a chance to consider other forms your solution could take, such as a website, a web app, a Chrome extension or something else. Whatever it turns out to be, we will go through that discovery with you and bring our technology expertise to help you make the right decisions. Our mission is to help you reach your business goals in the most efficient way possible.

If you have an idea you would like to discuss, talk to us.