How Sunnies Studios moved prescription glasses buying online

Buying eyeglasses used to mean going to the shop for an eye exam and then trying on frames to see which ones fit your face. During the pandemic it got harder for people to get to physical stores to do that.

Sunnies Studios, one of the top eyewear providers in the Philippines, wanted to make buying prescription eyewear faster and easier for its customers, so it decided to bring the whole process online.

Spoiler Alert 🚨:In 3 months, we were able to rebuild their application on Shopify, upgrading their website speed and performance. This helped Sunnies Studios not only survive, but thrive during the lockdown.

Here is the prescription flow in short:

What Sunnies and Symph did together

Sunnies already had Philippine and international websites on Shopify Plus, the version of Shopify built for large and fast-growing companies that need to scale their online sales.

They wanted to revamp the app behind their online prescription glasses flow, and they wanted a software development company close to home to do it, which is how they found us. The work went in three steps.

1. Worked through the prototype

Sunnies already had a prototype of the app, so we went back and forth with their team until every detail was clear.

2. Built the designs

Then came the fun part. We turned the designs Sunnies made into a working app on Shopify.

3. Published the site

Once it went live, Sunnies' customers could start using the online prescription flow.

Glen Deiparine, Senior E-commerce Manager, Sunnies Inc."We successfully made shopping for a highly customized product - like prescription eyewear, easy and frictionless for our customers online. This was among the multiple milestones that our team achieved thanks to Symph. It was a pleasure working with a passionate and talented team!"

How we kept it moving while working remotely

• Constant communication on WhatsApp
• Weekly demo calls with the Sunnies team
• Points of contact on the Sunnies team, so we got answers quickly

Besides the prescription flow, we built the new designs for their catalog product page on Shopify and handled Sunnies' other Shopify requests with quick turnaround. When they needed help, we were one ping away.

Fun fact💡 This collaboration with Sunnies was completed in 2022.

Sunnies keeps opening more physical stores, and customers can still buy Sunnies Studios Prescription Glasses online wherever they are.

If you want to do the same for your business, talk to us and we will see how we can help.