What your business misses without a website

A business without a website of its own misses out on a lot. The whole industry has modernized, and a website is the last thing your business should go without. Here is what you miss.

1. Customers, lots of them

According to internetworldstats.com, more than 3 billion of the 7.476 billion people in the world use the internet, which is about 50% internet penetration. The data from previous years shows the number of internet users growing faster and faster. That is a large part of the market you haven't reached.

2. Accessibility

A website is like a store that's open 24/7. When your physical store is closed, customers can still learn about you, look at your products and place orders in a few clicks, and they don't have to commute or drive to your store to get your services. They can also send you feedback or questions through your website any time, from anywhere. Now that's plus 100 pogi points.

3. Credibility

Anyone can make a social media page, but a website shows you're serious about and committed to your business. It helps you establish authority in your field and attract quality leads, and when people see your site they have more confidence in you and take you seriously.

4. A chance to show off

We mean the kind of showing off that raises your business's value in your customers' eyes. On a website you control what people see, like your gallery, portfolio and awards, so they believe in you and in the good things you can offer them. Printed newsletters and brochures work too, but they aren't always practical or cost-efficient, so a website is the best place for this.

5. Everything under your control

Social media is a great tool, and you can always rely on it to boost your web presence, but it puts your business at the mercy of someone else. When Facebook updated its algorithm, business pages lost reach, and trust us, we've been there.

Every business should have a piece of the internet it can call home, and not build on a property someone else owns (and that you're probably sharing with your competition too).

The industry is very different now, and technology is the axis the business world turns on. If you don't want to fall behind, you'd better step your game up.

So we would swap the question "Why have a website?" for "Why not have a website?"

There are plenty of ways to get one, and if you're serious about a big web project, you might want to read this post first.

Or email us about any web concerns at info@sym.ph.

Research and story by Rachel Lenli Tuhoy, Symph Intern 2017