Tools we recommend to help build your e-commerce store

The ongoing pandemic has sped up the shift to digital transformation.

Businesses, vendors especially, started selling their services and products online. Websites and apps for deliveries, groceries and other purchases have helped consumers who now stay and work at home, and they have given businesses new ways to make sales. Social media has also done a lot to help businesses market themselves online.

If you want to start selling your products online, these are the tools we recommend for building your e-commerce store.

1. Email Campaigns

Email campaigns are one of the best ways to reach your target audience. There are plenty of email marketing tools, and the one our team has used most is Mailchimp, an all-in-one email marketing platform.

With Mailchimp's email campaigns you can send customized emails or newsletters that keep your customers, and potential ones, up to date on your products, and track how they engage with those emails. Its editor is easy to use, so you can design the newsletter the way you want.

Learn more on how to set up email campaigns with Mailchimp.

2. Website Analytics

An analytics tool on your e-commerce site shows you what your users do on it, and that data tells you what to improve.

Say your analytics show that users visit your homepage, check your product list, then leave without adding anything to cart. Now you know to change sections of the product list and experiment until more people add to cart.

One analytics tool you can try is Google Analytics. The data on what customers do on your site shows you where to improve it, and for an e-commerce store it is a useful way to track shopping behavior and collect data on product pages.

3. E-commerce Platform

If you want to build an online store and sell your products, Shopify is one of the most popular e-commerce platforms. You build the store and manage your products and page content from its dashboard, and there are themes you can customize so the site looks good to your customers.

Shopify is easy to set up for the basics. If you want more customization or advanced features, that is where a web developer comes in.

At Symph we have built Shopify stores that helped vendors sell their products online. Here is a sneak peek of one we built for The Abaca Group, AbacaEats, powered by Shopify:

Here, users can order their favorite Abaca brands online and have it delivered to their location with ease.

If you want a customized e-commerce platform, we can help.