Valentine's Day can grow your online sales too

Sales and romantic love go together. According to iPrice, Google searches for romantic gifts around Valentine's Day rose 57% during the pandemic, so an e-commerce store gives a business an edge on occasions like the month of love. In 2020, big e-commerce players Amazon, JD and Alibaba grew their revenue by 37.6%, 29.4% and 40.9% respectively, according to Retail Dive.

Big establishment or small business, retail, groceries or gadgets, you need a digital presence to reach more customers and sell more right now. The internet economy is projected to reach a $1 trillion gross merchandise value (GMV) by 2030 according to the e-Conomy SEA 2021 by Google, Temasek and Bain and Company. With the revenue increase in the e-commerce industry, now is the time to set up your online store or revamp your site.

There's more to running one

An e-commerce store comes with a few hiccups, especially around holidays and occasions like Valentine's Day. The influx of customers can mean heavy traffic on your website or mobile app, and your checkout can crash the way Amazon's did back in 2021. You also need to keep your app secure so it doesn't get hacked.

That's why we recommend an established e-commerce platform such as Shopify, so you can focus on growing revenue without fussing over servers and development costs. Here are some of the benefits of Shopify for your business's online store.

A good-looking store

Shopify has a range of templates for building a visually appealing online store. Shopify developers have experience building stores with rich UI and good UX, and we know the app should make your e-commerce store intuitive and easy to use.

Security and reliability

Security matters in every online store because it handles customers' confidential personal and financial information, and the store has to be online 24/7. A reliable hosted solution, on cloud platforms and technology partners that handle scaling and maintenance, should take care of both. Then you can spend your time on sales, marketing and customer support so the business grows.

Easy payment

Customers need to pay online for what's in their cart whenever they're ready to check out. Shopify developers can integrate the payment gateways you choose, from Gcash, Paymaya, Grab, bank and credit cards to NFT and crypto if you're considering those too.

Shopify is a good start if you want to build an e-commerce platform, and an online presence helps most around occasions like the upcoming Valentine's Day. If you want a customized Shopify store or help improving the one you have, we at Symph can help.

Story by Jep, our copywriting intern :)