Is your real estate website optimized for your OFW customers?

Many of our OFWs put their hard earned money into practical investments that pay a fair return over the long run, and real estate is one of the big ones. That makes them an important market for real estate development companies.

So how do you make sure your online presence works for that market?

1. A Facebook page is not enough. Nor is a low quality website.

Overseas workers can't visit a property they are thinking of buying, so they search for you online.

Facebook is where most people keep up with their social network, but it is not where they look for the best real estate company to put a lot of money into. There are plenty of property scams on Facebook.

So they go to Google for reliable sources. If your company can't get its website right, why would they trust you? Your website needs the features your OFW market is looking for.

2. Project updates website feature

Overseas clients rely on your website for project details and updates, with photos and videos as proof.

Give them a dedicated "Project Updates" page with the project overview, perspective and floor plans, and the amenities and facilities.

Those updates reassure them that the project they are investing in is in good hands.

3. Online payment

Online payment is not yet common on real estate websites in the Philippines, but it helps a lot with this market.

To pay you, your OFW customers send money to relatives here in the country, and the relatives pass it on to your real estate agents. That whole slow and sometimes uncertain process can happen online once your website takes payments.

That feature could be what gets a potential client to say "Yes" to investing in your project/s, wherever in the world they are.

We know this because Symph has built websites for several well-regarded real estate companies, including Cebu Landmasters, Inc. The website we built for them extended their reach, improved their customer and investor relations, and helped them live up to their reputation as a national property developer.

If you need a new website or a revamp of your current one, send us a message and tell us how we can help.