A step-by-step guide to selling your products with FB Shops

Customers were already looking for products online before the pandemic, and they are looking even more now that physical stores have shut down and they can't go out as much as they want.

Facebook is the leading social platform and reaches 60.6% of internet users, so for a retail business it is a sensible first step into selling online and reaching customers.

Facebook supports e-commerce in a few ways: Facebook Shops, Marketplace and Groups. Entrepreneurs can use all of them, but this guide walks you through setting up a Facebook Shop, because that is where you have the most control over your branding and ownership.

1. Go to your Facebook page. Check the tabs below your page profile picture. If you can't find "Shop", go to your page settings.

2. Click "Templates and Tabs"

3. Click "Add a Tab"

4. Look for "Shop", and then click "Add Tab"

5. This will then show the "Shop" among the tabs below your page profile picture. Click the tab.

6. Set up your shop details by following the on-screen instructions.

7. Your Facebook shop is ready! To start displaying your products, click on the "Shop" tab again and click "Add Product"

8. Upload photos or videos of your product.

9. Fill out the necessary information.

10. After double-checking the information you entered, click "add Product"

11. The products you added will then show in your Shop "catalogue". Your customers will be able to see this when they visit your page and view your shop.

Your Facebook Shop is ready. Keep posting about your products on your timeline and point customers to your shop.

CNBC says that "In the future, Facebook Shops will also allow businesses to sell products to customers through the chat features of WhatsApp, Messenger and Instagram Direct and tag products during livestreams."

The stronger your online presence, the more of your market you reach, and right now staying connected to customers is what businesses need most.

If you need a platform entirely your own, where customers can complete a purchase from start to finish, talk to us. We build custom software around what you and your customers need.