3 Reasons Most Real Estate Websites Are Not Effective

Most real estate companies now have their own websites, but many of those sites don't have the information or features a real estate company should give its visitors. Here are three ways they fall short.

1. They don't provide construction updates

Customers are putting valuable resources into your projects, so they want to know how those projects are going.

Your website needs a dedicated Construction Updates page with details on the progress of each project. You could even take visitors on a virtual tour of your building project.

Sample from cebulandmasters.com, a website developed by Symph

2. They're not mobile-friendly

Clients don't always have time to open a laptop while travelling to check on a project, so your website should be responsive on every device.

You don't want a site that looks stunning on desktop while, on a mobile phone, the text gets mixed up with images of hotel buildings.

3. They don't have stories that show you off

Your website is also your marketing platform, and articles about your company help build its reputation.

Many real estate websites don't have them, so make sure yours has a news or blog section about your company.

We know this because we have built websites for many well-regarded real estate companies, including Cebu Landmasters, Inc. The website we built for them extended their reach, improved customer and investor relations, and helped them live up to their reputation as a national property development powerhouse. You can see more of our work here.

If your company website needs a revamp, send us a message, and we'd like to hear how we can help.