Symphfolio: Haier Apps Online

Haier Apps Online is an e-commerce site that sells Haier appliances and delivers them to customers. Symph built the platform for our home market, Cebu and Mandaue city.

Haier is one of the well-known groups in consumer electronics and household appliances, and its brands include GE Appliances, Casarte, Aqua and many others.

Haier has opened up as an entrepreneurship platform, which lets micro-enterprises use e-commerce to sell its products. A businessman in the Philippines took up that opportunity, and he asked us to build a Haier e-commerce site for the Cebu market.

Matching the online store to the shop floor

Taking a business that lives offline and putting it online is always hard. For Haier, that meant a site that is organized, easy to use and trustworthy, since people are buying appliances. We kept the interface informative but uncluttered, so it feels like the appliance section of a Cebu department store.

With the Haier visual brand as the base, most of the design work went into how we present and organize the product catalogue. We wanted browsing the products to be simple and easy, enough to get people to buy.

OFWs are one of the main target users, so we made sure ordering is fast, easy and reliable.

We studied different potential users and how they shop, so the platform could turn visitors into buyers and then into loyal customers. We also used what works on the popular e-commerce sites people in Cebu already know.

Fun fact: Haier Cebu was inspired by R2D2 of Star Wars. You can read how Haier Cebu came to be in this article.